By Jonathan Easton
Samsung Ads, the TV maker’s advertising division, has announced the hire of Sinead Gilbody as European Mobile Development Lead.
The newly created role will see Gilbody tasked with leading a team across EU5 territories following the launch of Samsung Ads’ mobile inventory in 2020. In particular, she will be tasked with building relationships with advertisers and brands across the region.
Gilbody joins from game publisher Activision Blizzard where she served as agency sales director. In this role, she supported the AV, mobile, programmatic and digital teams in delivering mobile video campaigns for brands such as Sony Pictures, Disney, Warner Bros, HP and Sainsbury’s.
VP Samsung Ads Europe Alex Hole said: “Sinead joins us at an exciting time as we look to develop our mobile offering in the European market. Audiences want to access content wherever they are, whenever they want – using multiple devices to consume their favourite TV shows, films and games. As consumption habits continue to change, it’s increasingly important for advertisers to look at data and insights across these touchpoints to create a more holistic, complete picture of the total TV viewer.
“Samsung is the leading TV manufacturer in the world and one of the top three phone manufacturers. As such, through our opt-in ACR technology, we at Samsung Ads are uniquely positioned to help provide that insight. Sinead brings with her the mobile expertise and energy we need to lead this charge as we start to plan this exciting next stage for the business.”
Sinead Gilbody said: “Mobile has increasingly become part of the TV and video viewing experience, and as the world reopens we can certainly expect to see more commuter TV catch up and entertainment on the go. Joining Samsung Ads at this pivotal moment of expansion is really exciting and we have a big opportunity to help advertisers gain a holistic view of the total TV viewer – one I look forward to championing as we grow our mobile offering across Europe.”