DAZN Turns To Mediaset For Advertising Sales In Italy


By Stuart Thomson

Streaming service DAZN has struck a deal with Mediaset’s advertising arm, Digitalia’08 for the latter to represent it for the next three years.

DAZN holds the rights to Serie A football, which will be streamed via Telecom Italia’s network, with 380 matches a season to be offered to subscribers, including seven matches a day to be streamed exclusively.

Digitalia’08 sold advertising around Serie A matches from 2008-18, as well as selling advertising around the Champions League from 2008-18 and the Europa League from 2009-15.

The company will have an exclusive contract to sell advertising for Serie A TIM, working closes with DAZN Media.

“The is an agreement of strategic importance for our group and also for the market the partnership DAZN will give birth to a winning partnership that will combine the modern and flexible approach of DAZN in developing sports streaming with the many years of solid experience of Digitalia and its relationship with advertisers. Our goal will be maximise the value of this offering, which is central to advertisers in practical are at a time of economic recovery like the one we are going through,” said  president of Digitalia’08, Stefano Sala.

“We are very happy with the collaboration we have started with Digitalia’08, which hanks to its consolidated and recognised experience in premium sports event advertising, is the ideal partner to implement this important strategic project aimed at enhancing Serie A. While we at DAZN are working to offer an innovative and modern product that enhances Serie A to a growing number of fans, Digitalia’08 will be able to enhance even more this competition that has great importance for our country’s advertising market,” said chief customer and innovation officer at DAZN, Veronica Diquattro.

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