By Celestine Okorie, Correspondent South Africa
BioTherm Energy has rebranded to ‘BTE Renewables’, as of 1 June 2021, a re-brand that stands as an acknowledgement to its successes of the past with a clear focus on the future.
BTE Renewables, then known as BioTherm Energy, was acquired by Actis, a global impact investor, in August 2019 with the intention of becoming the leading renewable energy development platform and independent power producer on the African continent.
Strategic business positioning sessions galvanised its intentions and facilitated the alignment of the leadership team around its mission to responsibly deliver renewable energy to the people of Africa, with an ambitious vision to play a significant part in the realisation of Africa’s potential, which is now aligned and reflected in its new brand and name.
The new BTE Renewables logo, has a customised contemporary font complimented by the introduction of three colours inspired by the African horizon, sun and nature – Horizon Blue, African Sun Glow and Teal Nature. Sun, environment and wind icons complete its new logo.
A completely refreshed livery, to be found on its new website www.BTERenewables.com and marketing collateral supports its efforts to be recognized as the leading provider of renewable energy in Africa, bolstered by its pay off line: BTE Renewables – unlocking potential.