By Jonathan Easton
beIN MEDIA GROUP has agreed a major rights deal with UEFA.
The three-year rights extension will see beIN SPORTS continue to serve as the exclusive broadcaster of the UEFA Champions League and the UEFA Europa League along with the new the UEFA Europa Conference League across the 24-country region of MENA through to 2023/24. The partnership will also be expanded to the UEFA Women’s Champions League.
Matches will be exclusively broadcast across all 24 MENA countries in Arabic, English and French.
The deal marks the latest expansion of the 12-year relationship between UEFA and beIN in MENA, with the companies also working together on anti-piracy measures across the world.
UEFA Marketing Director, Guy-Laurent Epstein said: “This is another major rights deal for UEFA securing significant funds for the European football pyramid. We are delighted to extend our trusted partnership with beIN MEDIA GROUP, whose sports network in MENA is second-to-none in its quality of programming and broadcasting innovation.
“We are also delighted for the UEFA Women’s Champions League to have such an important platform of exposure. With European football continuing to be of such sporting and cultural significance in MENA, we couldn’t be happier to have beIN as our official broadcast partner across the region.”
Chief Sports Officer of beIN MEDIA GROUP, Richard Verow said: “beIN is delighted to renew our valued relationship with UEFA as their clubs competitions broadcast partner across all 24 countries of MENA, which complements our existing rights to UEFA’s national team competitions and a huge range of other premium sports and entertainment rights.
“European football excites and inspires fans like no other sport across the MENA region – and there is simply no better broadcaster in the world to bring UEFA’s content to fans, families and households across the Arab world. We look forward to continuing to provide the very best of world sport to our valued subscribers across this region, starting with the incredible spectacle of UEFA EURO 2020 starting next week.”