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German UHD Adoption On The Up

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By Jonathan Easton

Adoption of UHD TVs in Germany continues to rise.

According to new figures from GfK SE, a total of around 1.45 million TV sets were sold in Germany in the Q1 2021 with 1.1 million (75%) being UHD TVs. This is an increase from the 70 per cent in Q1 2020.

Overall, around 20.5 million ultra-high definition flat-screen TVs have been sold in Germany since 2014 until the end of March 2021.

The report notes that 97 per cent of the UHD TVs sold in Q1 2021 support at least one High Dynamic Range (HDR) method while 77 per cent of HDR displays are capable of dynamic HDR processes such as Dolby Vision or HDR10+ in addition to the static HDR standards HDR10 and HLG (Hybrid Log Gamma).

Managing Director of the Deutsche TV-Plattform and the ZVEI Consumer Electronics Association, Carine Chardon said: “In the first quarter of 2021, two milestones were reached at the same time: Three out of four purchased televisions are UHD sets, and the sound barrier of a total of 20 million UHD displays sold in Germany was broken.

“As a result, more and more viewers are able to enjoy content in UHD HDR quality. For broadcasters and producers, this is a very good basis to continuously produce more series, movies, sporting events and live shows in UHD.”

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