By Stuart Thomson
Technology company Accedo has launched a new solution for sports, Accedo Play – Sports.
According to the company, the product is designed to help sport organizations to launch, manage and monetize a video-centric sports experience as well as a premium and tailored fan experience. Accedo Play – Sports is aimed at rights holders, federations, and clubs to enable them to deliver a video centric hub for their brand to augment and enhance existing video and social media strategies, according to Accedo. As well as creating a digital space for fans, Accedo Play – Sports features monetisation capabilities that can be applied to core revenue streams, such as ticketing, merchandising, sponsorship, as well as direct video revenue streams.
Accedo Play – Sports supports a range of editorial content, from highlight reels to full live matches, across multiple device platforms including distribution to social channels and provides data-based insights into fan behaviour and content preferences.
As services mature, the Accedo Play – Sports solution will enable additional advanced features including Augmented Reality, game statistics and sponsor activations, according to Accedo
CEO Accedo, Michael Lantz said: “Many sports organizations are already producing video content to distribute through Youtube, and other social channels. We believe that revenue potential and fan engagement will be significantly improved by a branded experience powered by Accedo Play – Sports. The new solution offers great possibilities for sports organizations to aggregate their content, create new revenue streams and engage their audience – from the casual viewer to the diehard fan.”