By Jonathan Easton
Spanish sports streaming platform LaLigaSportsTV has agreed a deal with the Asian Football Confederation (AFC) to broadcast the AFC Champions League.
The three-year deal will see the platform broadcast the region’s premier club competition via its OTT streaming service through to 2024 in Spain and Andorra.
LaLigaSportsTV will provide coverage of the tournament for the first time, with the Asian football competition complementing a portfolio of mostly domestic rights to sports such as handball and basketball.
AFC General Secretary Dato’ Windsor John said: “We are excited about this new partnership in Spain, a market with a huge football fan base and tremendous passion for the sport. Asian players are among the best in world football and their strong performances in the Spanish and European leagues have resulted in continuous growth and interest in AFC’s football offerings both domestically and globally.
LaLigaSportsTV Strategic Projects Director, Loreto Quintero said: “For LaLigaSportsTV, it is very interesting to have a strategic partner like the AFC in the territories of Spain and Andorra. It means that we are working to be able to add international competitions in our OTT and having the biggest club competition in Asia until 2024 is a very important agreement for us.”