By Jonathan Easton
Remote control maker Universal Electronics Inc. has announced a development relationship with voice dialogue marketing platform Instreamatic.
The partnership will see UEI bring Instreamatic’s interactive voice-enabled advertising to home entertainment devices such as set-top boxes and smart TVs. The platform includes an ad exchange for publishers and advertisers to manage, measure and monetise their content with conversational ads.
UEI, which has shipped more than 100 million units worldwide, will work with Instreamatic to provide a “unique voice-enabled experience” that allows consumers to interact with ads on TV through conversational advertising.
The partnership seeks to overcome a major hurdle for conversational ads, which have to date largely been restricted to mobile devices.
SVP of product and technology at UEI, Arsham Hatambeiki said: “By working with Instreamatic and leveraging our expertise in voice-enabled entertainment control, we can enable improved monetization opportunities to our customers, which are the leading global brands in home entertainment. This conversational ad experience will streamline introduction of improved ad delivery as another reason for adoption of voice control in entertainment systems.”
CEO of Instreamatic, Stas Tushinskiy said: “Instreamatic has continued to prove that intelligently delivered conversational advertising boosts audience engagement and recall while significantly improving ad spend ROI and customer insights. Via our new relationship with Universal Electronics, we are excited to bring this technology to the smart TV space for the first time.
“UEI is the market leader in voice-enabled remote control manufacturing and distribution, and we look forward to seeing UEI’s smart TV and video service provider customers unlock new revenue opportunities through Voice Ads by Instreamatic.”