By Jonathan Easton
Motorsport Network has announced the launch of the world’s first live motorsport rolling news channel.
Offered on its Motorsport.tv OTT platform, Motorsport.tv Live will present viewers with breaking news from studios in London and Miami. It will cover news from around the world of motorsports from events such as Formula 1, Formula E, 24 Hours of Le Mans, NASCAR and IndyCar.
The channel will soft launch on March 29 following the Bahrain F1 Grand Prix, with a full launch planned for later in the year.
Motorsport.tv has grown significantly over the past year, with the launch of official partner channels from the likes of Mercedes, NASCAR, Porsche and Audi.
President of Motorsport Network James Allen said: “We always promise to move fast and be distinctive and this latest initiative from Motorsport Network takes our class leading digital coverage of motorsport and automotive to the next level. There are several pillars to the strategy for this: It provides a rolling live news service on a streaming platform that fans can easily access on any device for the latest news.
“Additionally the regular output of relevant topical video clips from the service that we will take across to embed in our racing and automotive websites and social channels will also significantly increase the amount of short form video content we can provide users on those platforms.”