By Jonathan Easton
Viu has emerged as the top streaming service in Southeast Asia for viewers in Q4 2020.
According to a new report from Media Partners Asia subsidiary AMPD Research, the streamer ranks first in aggregate monthly active users amongst premium major video streaming platforms in Southeast Asia – including Indonesia, the Philippines, Singapore and Thailand.
This impressive performance came even though Viu was second for paid subscribers and streaming minutes in the region. In Indonesia and Singapore, Viu ranks second in monthly active users, paid subscribers and total streaming minutes, while it was first for monthly active users in the Philippines.
Chief Business Officer, Asia, Viu, Helen Sou said: “The opportunities in the rapidly growing online video streaming market are immense and expected to continue to grow at 26 per cent CAGR over the next three years. We are pleased that our content strategy focusing on Asian content, commitment to partnerships and our monetisation model including both advertising and subscription tiers has continued to garner traction with both subscribers and advertisers across Southeast Asia as demonstrated in the AMPD research report.”
MPA Vice President & AMPD Managing Director, Anthony Dobson said: “Total online video users in the region have reached 195 million, excluding YouTube, with Viu in the lead among platforms with 30.5 million total users in those markets. Viu drives subscribers through premium Korean content and a growing collection of local acquisitions and original productions, which contributes to the overall growth of SVOD in Southeast Asia.”