NTT Docomo joined Japanese rivals in reducing data tariffs, following pressure from the government to make mobile service more affordable which kicked off a price war.
Docomo, will reduce the price of a 20GB plan to JPY2,700 (US$25.26) a month from 26 March, down from a current JPY2,980 offer announced in December 2020 for subscribers signing up online.
Branded Ahamo, the plan includes unlimited calls lasting up to five minutes.
Late last month, the operator unveiled new tiered data plans to be available on 1 April. Under the Premium brand, with 1GB of data for JPY1,480 a month and unlimited JPY4,480.
In mid-January 2020, KDDI teamed with Singapore-based MVNO Circles Asia to introduce online-only plans, offering 20GB of LTE data for JPY2,480 per month. Customers can pay JPY500 for free domestic calls for up to five minutes
SoftBank Corp last month said it would match KDDI’s 20GB price starting in mid-March, while Rakuten Mobile plans a 20GB plan priced JPY1,980 a month from 1 April.