By Jonathan Easton
As it gears up for the launch of Paramount+ on March 4, ViacomCBS has launched a promotional offer in an attempt to entice existing CBS All Access customers.
The SVOD will act as a direct replacement for CBS All Access, though its significantly larger content offering also comes with a price increase – though ViacomCBS has largely been coy on revealing details on the service, both in terms of cost and what the platform actually looks like.
But while it gets its house in order in that regard, ViacomCBS has contacted existing CBS All Access customers with promotional pricing for Paramount+ if they’d be willing to commit to a year up front.
Such customers are being offered a full year of the service for US$29.99 with ads or US$49.99 without ads. By contrast, CBS All Access currently costs US$59.99 per year with ads or US$99.99 without ads.
It is currently unclear if this offer will be redeemable by users subscribing via Apple’s Showtime-All Access bundle, which is already offered at a steep discount.
ViacomCBS heavily promoted the upcoming streamer during the 2021 NFL Super Bowl, which was broadcast on CBS. MediaRadar found that CBS dedicated 30 per cent of its 29 in-house ads to Paramount+ during the game.
ViacomCBS is set to reveal further details on Paramount+ during its Q4 2020 investor’s day event on February 24.https://www.digitaltveurope.com