MEDIA

Orange International Carriers Signs Deal With Côte Ouest Audiovisuel To Supply Its Content Delivery Solution In West Africa

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By Francois Giudice, Correspondent France

Orange is partnering with Côte Ouest Audiovisuel to supply network access and content delivery services in West Africa using its Media Delivery Boost (MDB) solution. This deal

introduces a new value proposition that facilitates TV and Over-The-Top (OTT) content

delivery using the Orange CDN. This means that, as a new customer for Orange CDN, Côte

Ouest Audiovisuel can now distribute its content to all its subscribers, replacing the satellite

delivery that was previously used. It allows Côte Ouest Audiovisuel to offer a new value

proposition of content and network infrastructure with Orange as its telco partner in Frenchspeaking Africa.

An intelligent content delivery network is the core element for delivering media quality,

speed, and reliability because it enables providers to bring content closer to their end users.

This is vital for service providers in Africa where connectivity is one of the main hurdles to

delivering high-quality communication solutions. As the worldwide CDN market continues to

increase dramatically, forecasts by Cisco1 predict that by 2022, CDN will deliver 72% of all

Internet traffic. Content Providers around the world are therefore moving to OTT

distribution for their content to replace satellite, in order to reach a global scale and adapt to

the new ways of consuming content.

Orange Media Delivery Boost solution is supporting the Côte Ouest Audiovisuel strategy of

providing an efficient and secure platform for content streaming services in the

entertainment and media sector, and is a critical component in delivering a best-in-class

experience over the Internet.

For Orange, the development of CDN is a strategic axis for revenue growth, especially in

Africa where it already operates the largest network of this type in the region, enabling the

delivery of media content in 10 countries. As a regional market leader, Côte Ouest

Audiovisuel will continue to supply services to countries in West Africa, including Côte

d’Ivoire, Cameroon, Mali and Burkina Faso so these advantages were critical in the decision

to choose Orange.

CEO of Côte Ouest Audiovisuel, Bernard Azria said “Video consumption on mobile is

exploding today and we found that Orange MDB is the ideal solution for our content delivery

needs. It’s a pay-as-you-grow model, managed by experts and it’s available in the regions

where mobile broadband is growing at a strong pace. Côte Ouest Audiovisuel is proud to be a partner with Orange on this deal and we will provide mutual support and promotion for our

respective commercial activities.”

“We are very happy that Cote Ouest Audiovisuel, a major audiovisual broadcaster in West

Africa, has chosen to trust our CDN offer, Media Delivery Boost.” said CEO of Orange International Carriers, Emmanuel Rochas. “This new partnership consolidates our leadership as

a CDN provider in Africa, a continent which remains at the heart of Orange’s development

strategy. We are proud to contribute in this way to improve the access to qualitative content

services for West Africa.” he added.

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