OSN Opens Box Of Wonders


By Stuart Thomson

Middle East pay TV operator OSN has launched a new offering with a new user interface and enhanced features called OSN Box of Wonders.

According to OSN, Box of Wonders will offer MENA customers the region’s fastest content discovery journey, promising content discovery in just three clicks. Using AI technology and Machine Learning to optimise the user experience, the Box of Wonders is focused on safe viewing experiences for children, enhanced search functionality and rapid content discovery, the pay TV provider said.

The new offering will provide what OSN claims to be the region’s first dedicated children’s page, promising a safe viewing experience where kids can browse without parental supervision. The page offers a range of premium kids’ content for ages 12 and below.

The revamped product offering is available as part of the OSN Home subscription package and is the latest in a series of moves following a new brand identity, the launch of the OSN streaming app and a strategic partnership with Disney+ Originals, all unveiled in April last year.

More recently, the brand announced a new dedicated umbrella, OSN Originals, for locally produced content such as Yalla Neta’asha and Aa’adet Regala Season 3.

“The new Box of Wonders is the result of many months of careful planning and in-depth research into the consumer mind-set. Customer-centricity is at the heart of our business, and our team has been working closely with customers to prioritize key functionalities of the technology. Our research found that content discovery, family viewing and enhanced control were top of our customer’s lists,” said Senior Vice President, Strategy, OSN, Devrim Melek.

“The new user interface and new software has completely overhauled our previous offering, using Machine Learning and AI to provide customers with the best the region has to offer in entertainment technology. The new system is easy to use, for both kids and adults, with viewers able to land on their favourite show in just three clicks of a remote. No other regional offering provides this currently, demonstrating OSN’s commitment to delivering the very best in entertainment to our viewers.”

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