By Jonathan Easton
Discovery has picked up rights to the PGA Tour in more than 30 territories for Eurosport.
The broadcaster will bring 43 weeks of live golf coverage to viewers in countries including Greece and Czech Republic, while continuing to hold the rights in Denmark, Italy, Norway, Portugal and Russia. Discovery said that rights to the competition in France, the UK, Sweden and Finland will become available at a later date, while Belgium, Germany, Iceland, the Netherlands, Poland and Spain are also omitted from the coverage.
There will be an average of 16 prime time live hours of coverage each tournament week, with Eurosport localising coverage with local language commentary and experts.
This is the latest chapter in Discovery’s long-term partnership with the PGA Tour which was announced in June 2018. The deal complements its GolfTV channel, which presents more in-depth coverage of the sport.
President, Eurosport and Global Sports Rights & Sports Marketing Solutions, Andrew Georgiou said: “We couldn’t be more excited to extend Discovery’s relationship with the PGA Tour and enrich Eurosport’s offering with year-round world-class golf. This brings completely new content to the sports fans in these countries who enjoy Eurosport’s channels and platforms every day. As we look ahead to the Olympic Games next summer, Eurosport will also be able to follow the journeys of many of the top players in the world all the way to Tokyo next summer.
“With the benefit of Eurosport’s multi-market experience and remote production expertise, we are now able to deliver a level of localisation that will offer an outstanding viewing experience. As additional market rights become available to us, we are excited to help bring more fans to golf, as well as offering a new opportunity for brands looking to engage a golf and sports audience at scale.”
PGA TOUR Chief Media Officer, Rick Anderson said: “Through Eurosport’s wide-reaching and ever-growing network, we’ll be delivering year-round, world-class coverage of the TOUR to more sports fans than ever before, and with localized, thoughtful programming that brings those fans closer to the game.”https://www.digitaltveurope.com