By Jonathan Easton
Millennial-focused channel operator Insight TV has partnered with Indian streaming platform MX Player.
The partnership will see the launch of Insight TV across the company’s OTT service in India along with its international platforms in the US, UK, Canada, Australia, New Zealand, Bangladesh and Nepal.
Dubbed an ‘entertainment super app’ by Insight, MX Player offers a wide range of OTT offerings, games, audio music and video playback, all within one platform. Its AVOD platform caters to over 200 million active users in India, and has expanded its OTT services to markets in Southeast Asia, Middle East, North America and the UK.
Insight TV meanwhile is currently available in 49 countries on a range of linear and digital platforms around the world. The channel specialises in influencer-lead adventure sports, travel and lifestyle story-driven content for millennial and Gen-Z audiences.
MX Player users can find Insight TVunder the LIVE tab for mobile viewing. On the web browser, viewers can find Insight TV under both the Entertainment Channels and Live TV categories.
Insight TV’s Natalie Boot, said: “Being available on MX Player provides Insight TV will provide an opportunity to reach a massive audience in India and around the world. With 65% of India’s population below the age of 35, Insight TV is the ideal network for the country’s burgeoning Gen-Z and millennial population.”
SVP & head of content acquisition at MX Player Mansi Shrivastav said: “Audiences today are open to experimenting with OTT content, trying new genres/formats from across the globe. We strive to curate a wide range of previously inaccessible content that is available to stream for millions of users, not just in India and the Indian diaspora in international markets, but for all audiences globally.” https://www.digitaltveurope.com