By Ron Chen, Correspondent ASEAN Region
At a recent signing ceremony held at the Dubai Media Incorporated (DMI) Headquarters in Dubai, Choueiri Group’s Middle East Media Services (MEMS) renewed its long-standing exclusive media representation contract with all DMI platforms.
The 5-year extension will witness MEMS continuing to serve as the official Exclusive Media Representative for all DMI media platforms from 2021 to 2025, with the partnership focused on realizing unprecedented new heights of growth, development, and regional media leadership across all facets of Dubai’s flagship media group.
Present on the occasion and speaking about the development, Ahmad Saeed Al Mansouri (DMI’s CEO for TV and Radio), stated that “MEMS have served as key-partners to DMI for over 20 years now. With numerous challenges and uncertainty shaping an all new media ecosystem, we are confident that Choueiri Group’s unrivalled leadership within the regional market, along with their commitment to innovation and agility are perfectly aligned with our needs. We look forward to working very closely with MEMS team to navigate this crucial period, where we hope to realize our most ambitious growth and expansion plans to date”.
Also present at the ceremony was Ahmad Mohammed Al Hammadi (DMI’s CEO for Print) who stated that “As our industry in general and print media in specific face rapid changes and digitization, DMI will continue to dedicate itself to staying at the forefront of this evolution. With MEMS, our various platforms will benefit from a team of outstanding professionals, equipped with the requisite vision and tools to maintain our leadership locally and help us reach new audiences on a regional level”.
Choueiri Group’s Chairman and CEO – Pierre Choueiri, also expressed his Group’s commitment to DMI’s success and stated that “Our long-standing partnership with DMI, which dates back to 1999, has consistently served as a great source of pride for us. We are very excited about what the next five years will bring and are certain that this upcoming tenure will be ripe with opportunities for Dubai’s flagship media group, towards becoming a regional leader”.
Continuing on, he also went on to say that “As the Group continues to invest in Data Science, state-of-the-art research tools and ad-tech innovations, our investments are all focused on delivering unmatched benefits and success for our media partners and publishers”.