Varghese will work towards expanding and strengthening the platform’s revenue efforts, and building a robust monetisation approach with strategic content partnership, the Bengaluru-based company said in a statement.
He will also spearhead its marketing functions, to be inclined towards brand elevation. He reports to Farid Ahsan, COO and cofounder at ShareChat.
India’s telecom sector, in the efforts of enabling policies including more quantum of the spectrum, is set to establish new benchmarks in the next-generation network deployments and service delivery.
Prior to joining ShareChat, Varghese was the Global President at Wavemaker, a WPP-group global media network.
ShareChat said the key appointment announcement comes amidst the company witnessing “exponential” growth in the past few months. It added that its upward curve not only mirrors the new user growth and higher user engagement on the platform but also reflects an increased interest among business to consumer (B2C) brands, for leveraging Bharat internet audiences.
ShareChat said over 150 B2C brands have partnered with the firm to explore its strength in engaging with Bharat (language-first) internet audience on the platform.
“Brand marketing and monetisation is going to be the core focus of ShareChat and we will direct our efforts towards elevating the brand positioning through strategic communications approach” said Ahsan. https://telecom.economictimes.indiatimes.com