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Jio, Airtel, Vodafone Idea Say Focused On Enterprise Customers

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Following the C-19 OVIDpandemic, the enterprise customers have become more demanding and seeking products and services beyond mere connectivity, as a part of digital transformation, Reliance Jo, Bharti Airtel and Vodafone executives Thursday said.

“SME is the biggest segment though the ticket size is small. The needs of SMBs are different, and this is the big problem that we are trying to solve,” President, enterprise Business at Reliance Jio Prateek Pashine said, and added that businesses are looking beyond enterprise connectivity today.

In India, ICT spend is 1.3 per cent of the GDP as compared to 4.13 per cent in the US which according to a senior executive, is one of the bottlenecks for accelerated digital transformation of organisations.

India’s telecom sector, in the efforts of enabling policies including more quantum of the spectrum, is set to establish new benchmarks in the next-generation network deployments and service delivery.

Pashine was speaking at the third-day of the fourth edition of the Indian Mobile Congress (IMC) 2020 organised by the Cellular Operators Association of India (COAI), a Delhi-based group that represents Jio, Airtel and Vodafone Idea. The panel included CEO, Enterprise Business at Bharti Airtel Ganesh Lakshminarayanan and EVP – Business Services at Vodafone Idea, Kartik Narayan.

“Telcos need an SMB-product mindset, and we have learnt the nuances of the industry. Today, we need to create ready-to-use enterprise-class products that can be plugged and played,” the Jio executive said.

Billionaire-controlled Jio which forayed into pure-play fourth generation or 4G services in September 2016, is eying close to 50 million small-and-medium businesses.

“We are providing solutions that can be activated over the app,” Pashine added.

Citing an example of one of the jewellery retail chains, Airtel’s Lakshminarayanan said that Rs 300 crore (US$40.69million)of jewelry was sold during the Covid-induced lockdown and that too without a physical interface.

“The customer had asked for bandwidth, and further demanded Wi-Fi, enabled with tablets for staff, and it wanted to show videos to its customers with a hosting over the cloud, and sought to send instant messages on every purchase,” he said.

“Now, 20,000 stores have become digital stores. It is not connectivity but enables the enterprise with end-to-end solution,” Lakshminarayanan added.

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