Chinese Smartphone Maker Vivo To Add 150 Exclusive Stores Next Year In India


By Ron Chen, Correspondent ASEAN Region

Chinese smartphone maker Vivo has added more than 150 exclusive brand stores this calendar year and will be adding a similar number of outlets next year too in a bid to expand its presence in the Indian brick-and-mortar market, a senior company official said.

With the expansion this year, Vivo now has 500 exclusive franchisee-run stores spread across 280 towns. Vivo India director (brand strategy) Nipun Marya said the company plans to expand the retail network to 650-plus exclusive stores by 2021.

“We believe that the offline channel is preferred by customers, as they like to experience the product before making a purchase decision…With our extensive offline network of 70,000 general trade stores, 4,000 modern trade outlets and 500 exclusive stores, we shall continue to focus on offering a premium experiential retail experience,” said Marya.

India’s telecom sector, in the efforts of enabling policies including more quantum of the spectrum, is set to establish new benchmarks in the next-generation network deployments and service delivery.

Quoting figures of market researcher GfK, Vivo said it has 28 per cent market share by volume in the Indian smartphone market in the September quarter making it the largest brand in the country by volume in brick-and-mortar channel.

Vivo, which has been in India for six years, has created multiple zones in the exclusive stores where customers can experience live demo of smartphones with touch enabled LED screens along with separate accessory and internet of things zone.

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