Parrot Analytics: Brits Hooked On The Mandalorian


By Jonathan Easton

Disney+ series The Mandalorian appears to have recaptured the buzz of its first season upon its return, with the series being clear leader at the top of Parrot Analytics originals in-demand chart in the UK for the week ending November 15.

Parrot Analytics analyses the demand for recent popular digital titles across international markets, based on the application of artificial intelligence to expressions of demand across social media, fan sites, peer-to-peer protocols and file-sharing platforms. The analyst illustrates demand expressions based on how much more popular a charted title is than an average TV show.

The eagerly-awaited second season of the Star Wars series, which returned at the end of October, has proved to be the favourite of Brits by far and away. The series attracted 51.8 times the demand of the average show, more than 20 times more than any other series.

Netflix’s British aristocratic hit The Crown was in second place with 31.7 times the demand of an average show, but it is worth noting that this chart ends on November 15 – the date that the show’s fourth season premiered on the streamer.

The rest of the chart is made up of familiar faces and dominated by Netflix shows, with CBS All Access original Star Trek: Discovery in third (the series streams on Netflix in the UK), Stranger Things in fourth, The Umbrella Academy in sixth, Lucifer in eighth and The Witcher in ninth.

Amazon’s subversive superhero series The Boys also features in fifth, commanding 23.5 times the demand of an average series, while HBO Max’s more conventional comic book series Titans charted in seventh.

Rounding out the list is Disney+ animated series Star Wars: The Clone Wars which has evidently received a rub from its adjacency to the live-action The Mandalorian.

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