By Jonathan Easton
Huawei has continued to quietly expand its ad-supported mobile-first video platform Huawei Video by signing a new deal with Insight TV.
The announcement made by Natalie Boot, VP Media Sales, Insight TV, and Jamie Gonzalo, VP of Huawei Mobile Services EU, will see the flagship lifestyle channel Insight TV and its short-form content channel InShort arrive on Huawei Video in Europe.
The Huawei Video platform began its European rollout earlier this year, and is now available on mobile devices in Sweden, Denmark, Norway, Finland, Turkey, Spain, Italy, Germany, Poland, France and the UK.
Insight TV meanwhile is currently available in 46 countries around the world and specialises in influencer-lead adventure sports and lifestyle content for millennial audiences. InShort is Insight TV’s short-form video channel that showcases short versions and teaser clips of Insight TV’s full-length programming.
Insight’s Natalie Boot said: “The launch of Insight TV and InShort on HUAWEI Video is a great step forward in our strategy to be wherever our millennial viewers like to watch their favorite shows. Huawei Video has made tremendous progress in Europe over the past two years and we are delighted to be included on their rapidly expanding video platform across the region.”
Huawei’s Jaime Gonzalo, said: “We always want to offer our customers the best-quality video experiences. With Insight TV and InShort, we are providing the type of content that you just don’t find through mobile devices very often – it’s exciting, it’s engaging and perfect for our millennial and Gen-Z viewers.”