By Jonathan Easton
ViacomCBS’s ad-supported streamer PlutoTV has launched in Spain.
First announced earlier this month, Pluto TV is available to Spanish audiences via browser, smart TV and mobile apps, and launches with 40 thematic channels. Pluto claims it is the first free ad-supported streaming television (FAST) service on the Spanish market.
Partnering with over 20 content partners in Spain including All3Media, Endemol Shine, Fremantle and Lionsgate, users will have access to movies including Hachi: A Dog’s Tale, The Expendables, Dreamgirls, Mientras duermes, and P.S., I Love You, and a selection of series including Midsomer Murders, Crusoe, Arròs Covat, and Spanish classics such as Ana y los 7 and Curro Jiménez.
Pluto TV also includes a wide range of family content from Nickelodeon and teen viewing from MTV. The company said that it will continue to expand its content offer every month with more original and exclusive channels to reach 50 channels by the end of 2020 and 100 channels by the end of 2021.
The launch comes at a time when PlutoTV is becoming increasingly central to the strategy of parent company ViacomCBS. Reflective of this is the promotion of Pluto TV CEO and co-founder Tom Ryan to the president & CEO of ViacomCBS Streaming. ViacomCBS CEO Bob Bakish said that Pluto will serve to complement Paramount+, the Netflix-rivalling international SVOD which will launch in early 2021.