By Jonathan Easton
Exercise app Fiit has launched on Sky Q in the UK.
The operator claims that the addition makes Sky Q the only UK TV platform to offer an integrated fitness app, with the service offering over 600 on-demand classes. Users are able to access the app via the Sky Q interface or through voice commands on remotes with a microphone.
Sky promised that users will soon be able to sign up to Fiit’s 2-, 4-, and 6-week training levels that are tailored to their own level. Other features include body monitoring via a smartphone app and a tracking device like Apple Watch or Fitbit.
All Sky Q customers will have access to 24 free classes, with Sky VIP customers getting a free 30-day trial. The company is offering an early bird discount, with new users receiving 25 per cent discount on their first payment. Fiit has three standard price plans, monthly £20(US$25.87), quarterly £45 and yearly £120.
Group Chief Product Officer, Sky Fraser Stirling said: “With Fiit on Sky Q, we’re making it easier for people to enjoy their fitness journey at home. This is just the first fitness experience to come to the platform, reflecting how important Sky Q is to home life. TV is now about much more than our favourite show or movie, it’s how we listen to music, it’s about education, gaming, health and wellbeing and much more, and Sky Q continues to bring you more of what you love in one place in a way that’s easy and simple.”
Fiit CEO Daniel Shellard says: “Fiit is delighted to join forces with Sky Q to become their first-ever fitness streaming partner. We are dedicated to making fitness accessible to everybody and this latest launch will let Sky Q customers easily access our unmatched interactive fitness content through their Sky Q box. Streaming our category-leading workouts direct to their TVs. Driven by interactive experiences and consumers constantly evolving fitness habits, it’s predicted that the fitness streaming market will grow exponentially over the coming year, with predicted audience sizes comparable to that of entertainment streaming. Fiit is thrilled to be at the forefront of this trend with Sky Q, sitting on the platform alongside global giants Netflix and Spotify.”
This is the latest app to launch on Sky Q as the platform increasingly becomes an overall entertainment device outside of just video streaming services. Last month, karaoke app Roxi landed on Sky Q, marking the first time that the Roxi software has been available outside of the company’s own hardware. https://www.digitaltveurope.com