By Jonathan Easton
Leading MENA SVOD Starzplay has launched on Apple TV Channels.
Customers will be able to sign up for and access the US$11 per month streamer via the Apple TV app on iPhone, iPad, Apple TV, iPod touch, Mac, select Samsung and LG smart TVs.
Starzplay has emerged as one of the most robust streaming services in the region, combining original content like Baghdad Central with iconic US series such as Friends, The Office and The Big Bang Theory. In total, Starzplay offers more than 10,000 hours of content and is available in the Middle East, North Africa and Pakistan.
The streamer is now available via Apple TV Channels in the United Arab Emirates, Saudi Arabia, Oman, Bahrain, Lebanon, Jordan, and Egypt, with users able to watch on demand using their Apple ID and password.
CCO and Co-founder at Starzplay, Danny Bates said: “Online streaming in the region is growing faster than ever. As the region’s leading video streaming service, we constantly look for innovative avenues to offer quality content to hungry audiences. Offering Starzplay through Apple TV channels will open up a whole new customer base and further drive the growth of the video streaming market in MENA. We are proud to be the first major content partner for Apple TV channels in the MENA region and look forward to unveiling more compelling content on the platform.”
The streamer has benefitted from massively increased traffic during the Covid-19 pandemic, with Starzplay reportedly seeing a 141 per cent growth in unique users during this period.