By Stuart Thomson
Nielsen-owned Gracenote has launched GracenoteStreaming Sports Catalogs to enable TV providers to connect fans to live games and related content available across different over-the-top (OTT) sources.
Gracenote said its data solution ensures that valuable sports content is easily searchable and discoverable across previously siloed TV platforms, services and devices.
Leveraging its metadata expertise and industry-standard content IDs, Gracenote Streaming Sports Catalogs packages normalized description information for live sports events, availability information, deep links and related content on OTT services.
The product is designed to enable entertainment providers to integrate sports programming into cross-platform search and discovery features thereby optimizing their user experiences.
At launch, Streaming Sports Catalogs covers games played by the major North American leagues including professional football, basketball, baseball and hockey. The product also includes sports such as tennis and golf which attract massive fan bases in Europe and around the globe. More sports will be added over time. The ultimate goal is to include every available sporting event from mainstream to long-tail across all streaming services, the company said.
Gracenote Streaming Sports Catalogs is the latest product in the company’s Streaming Video portfolio. Current products in the suite include Streaming Video Catalogs (formerly known as Online Video Data) and Streaming Lineups (formerly known as vMVPD Lineups).
“While increasing consumer choice, the rapid rise of sports driven OTT services is making it ever more challenging for sports fans to find and watch their favourite teams play. Our breakthrough Streaming Sports Catalogs solution allows TV providers to connect sports programming to its most fervent fans in a simple way that enables powerful new engagement opportunities,” said Simon Adams, chief product officer of Gracenote.