By Stuart Thomson
Altice Europe-owned Portuguese service provider Meo has launched an Android TV set-top box, enabling it to make the claim to be “the first market leader in the world” to offer both Apple TV and Android TV options to its subscribers.
Meo said that the new Android TV box, developed jointly by Altice Labs – the group’s innovation centre, which is based in Portugal – and Meo’s own engineering and product teams, will allow access both to a new, more personalised and intuitive TV experience, and to other Android TV features, such as sharing content between the smartphone or tablet and the TV, as well as providing access to applications such as YouTube 4K, Spotify, TED Talks, Games and others on the Google Play Store.
The company is offering the box to new customers with a subscription to one of its packages for a promotional price of €2.99(US$3.53) a month, for use as the primary box in the home. For existing customers, the device is being marketed as a second box for €4.99 a month.
“We are in pole position for the sector and we will continue. Just as we have revolutionised the way of watching TV in Portugal today, in an ongoing and pioneering way, we are once again responding to the changing trends and consumption habits of our customers through innovation, technology, experience and quality. This is yet another proof of our spirit leadership; we constantly set the agenda for the sector and the market, surprising everyone and everything by innovating where nobody else has innovated,” said executive president of Altice Portugal, Alexandre Fonseca.
CSO, B2C at Altice Portugal, João Epifânio, said: “The world has passed through a new experience in the last few months to which Meo responded in a determined way. We repositioned our brand, introduced our new electricity service, Meo Energia and today we launched, in collaboration with Google, a new TV experience that explores the complementarity of screens and features between the smartphone and the TV. Meo is thus the only leading operator worldwide to offer its pay TV service on three different platforms.” https://www.digitaltveurope.com