By Kingsley I. Ilechukwu
Setting the standard in technical innovation and optical excellence, Canon has once again been recognised by the Expert Imaging and Sound Association (EISA), winning six prestigious accolades spanning across its mirrorless and DSLR camera bodies and lenses. Despite this year’s unprecedented challenges, Canon has maintained its commitment to introduce products which push the boundaries and open new possibilities for photographers and filmmakers.
Redefining mirrorless with the EOS R5, Canon picked up the prestigious EISA Camera Innovation Award. In addition to this, the Canon EOS-1D X Mark III earned itself the EISA Professional Camera Award, enhancing its reputation as a fiercely sought-after imaging powerhouse amongst professional photographers worldwide, while the widely regarded EOS 90D took home the EISA APS-C Camera Award. Four of Canon’s RF lens series – compact, lightweight models packed full of useful technology – were recognised by EISA, including the RF 70-200mm F2.8L IS USM, RF 24-70mm F2.8L IS USM, RF 600mm and RF 800mm F11 IS STM.
These accolades reflect Canon’s longstanding heritage in delivering optical excellence, driven by its commitment to research and development, and guided by customer feedback. Every product demonstrates Canon’s continued support for both DSLR and mirrorless systems, offering photographers and filmmakers a competitive, full-choice line-up that makes the ‘impossible’, possible.
- Canon’s 2020-2021 EISA Awards are as follows:
- Canon EOS R5 – EISA Camera Innovation 2020-2021
- Canon EOS-1D X Mark III – EISA Professional Camera 2020-2021
- Canon EOS 90D – EISA APS-C Camera 2020-2021
- Canon RF 70-200mm F2.8L IS USM – EISA Lens of the Year 2020-2021
- Canon RF 24-70mm F2.8L IS USM – EISA Standard Zoom Lens 2020-2021
- Canon RF 600mm and RF 800mm F11 IS STM – EISA Lens Innovation 2020-2021
Senior Vice President for Canon Europe Issei Morimoto commented: “These prestigious awards clearly demonstrate that our products performance, build, innovation and technical capability have been given the stamp of excellence by EISA’s esteemed judges. Despite this year’s unprecedented global challenges, Canon launched a line-up of industry leading products with its own cutting-edge technology that delighted and exceeded our customer’s expectations around the world. With award-winning products, Canon has something for every photography professional, filmmaker and enthusiast to get excited by”.
Last month, Canon announced its biggest launch yet – revealing two new mirrorless cameras the EOS R5 and EOS R6, four new RF lenses and two new RF extenders – expanding its RF range to telephoto capabilities, and a professional printer, the imagePROGRAF PRO-300. These announcements follow another significant launch in January – the EOS-1D X Mark III which is a much-anticipated camera for professional sports and wildlife photographers.