MEDIA

Mediapro To Launch Mobile-only Téléfoot Offer

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By Jonathan Easton

Mediapro’s new pay TV Ligue 1 channel Téléfoot will be offered as a mobile-only subscription offering.

Announced in June, the channel comes as a partnership between Spanish rights agency Mediapro and French broadcaster TF1 and utilises the branding of the iconic soccer show broadcast since 1977.

The mobile only app will cost €14.90(US$17.64) per month and will offer full access to the channel which will carry 80 per cent of the matches in French football’s top tier.

This new offer will represent the lowest entry-point to the channel, with Mediapro offering four different packages.

The others include a rolling €25.90 per month contract which will allow for viewing on live TV, PCs and smart TVs in 4K HDR. This same offer can be paid for as a €269.90 annual one-off payment, representing a saving of roughly €40 per year.

Alternatively, Mediapro has partnered with Netflix for a combined product bundle of Téléfoot and the leading streaming service for €29.90 per month with a one-year commitment. Netflix is typically €11.99 per month, meaning that the mobile-only offer represents a cheaper monthly outlay than the bundle, but this newly revealed product will restrict viewers to only watching on their handheld device.

Regardless, all of this indicates a far more digital-oriented strategy for Ligue 1 than had previously been seen, with Mediapro shaking things up after its shock domestic rights win in 2018.    https://www.digitaltveurope.com

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