Belgium’s Proximus To Integrate Disney+ In Packages


By Stuart Thomson

Belgium’s Proximus is stepping up competition in the streaming space by launching Disney+ on its TV service on September 15.

Proximus is to give its All Stars and All Stars & Sports customers one year of Disney+ as part of their pack. The telco announced the integration of the Disney streaming service in its offering on the same day that its rival in the Flemish market, Liberty Global-backed Telenet, announced the forthcoming launch of its streaming JV with DPG Media, dubbed Streamz, after securing EC approval for the venture.

Proximus customers will be able to view Disney+ on most major mobile and connected TV devices, including gaming consoles, streaming media players and smart TVs, as well as directly via the new Proximus Android TV decoder.

Proximus’s Disney+ users will be able to access up to four concurrent streams, unlimited downloads on up to 10 devices and a personalized viewing experience with up to seven profiles per account, including the ability for parents to set Kids Profiles.

Proximus customers with another decoder who activate All Stars or All Stars & Sports can exchange their current decoder for the new Proximus Android TV decoder at no extra charge.

All Stars customers will thus have three months of viewing with Family, Movies & Series, Netflix and Disney+ in a single TV option for €24.99(US$29.77) instead of €29.99(US$35.50).

All Stars and Sports customers will receive All Sports, Family, Movies & Series, Netflix and Disney+ for €34.99 instead of €39.99.

“I’m particularly proud of this agreement with Disney+. With our #inspire2022 strategy we want to innovate and grow by building partnerships and bringing relevant content to our customers in a simple and attractive way via our TV platform Proximus Pickx. Being the only telecom operator in Belgium to offer access to the Disney+ streaming service directly via the Android TV decoder, we give our customers the unique opportunity to enjoy Disney experiences at home, and this on all screens. Just think of the Star Wars saga, Finding Nemo, the Avengers and much more, ensuring hours of viewing pleasure for the entire family,” said chief consumer marketing officer at Proximus, Jim Casteele.

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