By Celestine Okorie
As of April 2020, Fresh Del Monte Produce in the Middle East and North Africa (“MENA”) got closer to consumers, catering to their needs via a convenient, easy, and user-friendly e-commerce store, granting them access to the wide variety of Del Monte®fresh, healthy products ‘at the click of a button’.
“The E commerce store was launched with the consumer in mind, especially in these unprecedented times,” commented Fresh Del Monte’s Regional Marketing Manager for the Middle East and North African region, Racha El Aawar. “By simply accessing the website, (www.myfreshdelmonte.com) from the comfort of their own homes, consumers can shop around their favorite categories of high-quality fresh and fresh-cut fruit & vegetables, as well as prepared fruit and vegetables, juices, beverages and snacks, then sit back and relax. We will take it from here!”
Once selection is completed and the cart is filled with our nutritious, affordable, and conveniently packaged products, consumers may schedule the time and date of their delivery, then checkout by choosing their preferred payment method.
In just a short time, the Fresh Del Monte Produce’s E commerce store has become a go-to destination for consumers, as they look for convenient yet healthy choices and a wide variety of high-quality, fresh snacks, fruits, and meals, while interacting with Del Monte® brand on a digital platform.
Adding further, Al Awarsaid: “The coronavirus pandemic has disrupted retail. Consumers, forced to mandatory confinement, turned to ecommerce, which became a necessity, not a luxury. This has prompted us to adapt and improve users’ experience, while staying true to the DEL MONTE® mission, to product innovation, quality, freshness and reliability.”