MEDIA

LiveScore Enters OTT Fray

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Sports event tracker LiveScore has entered into an agreement with broadcaster Premier Sports to show the remainder of Italy’s Serie A and Portugal’s Primeira Liga seasons.

This marks the first time that LiveScore, which is best known for providing users with real-time scores and results, will stream games. It has a global audience of 56 million.

Both leagues will be available to watch for free on the LiveScore iOS and Android apps.

LiveScore marketing director Ric Leask said: “This is a hugely important step for LiveScore, as we continue to innovate and offer our audience the most immersive sports coverage possible.

“Serie A and Primeira Liga are two of the most popular and keenly followed European leagues amongst our two million monthly users within the UK and Ireland, so this is a fantastic opportunity to give something back to our loyal userbase. After a long wait for top-level football to return, this is a brilliant start for our new live streaming service.”

La Liga sees positive comeback

Spain’s top flight football league returned earlier this month and has seen improved viewing figures, La Liga has said.

A collective 4.5 million domestic TV viewers watched the first round of La Liga matches since the enforced break, with Real Madrid’s 3-1 win over Eibar attracting the largest individual audience of 851,607.

The other most watched matches of the round were Mallorca’s fruitless visit to league leaders Barcelona (780,231) and the Serville derby (755,810).

Overall, total viewership increased by more than 12 per cent when compared to the reverse fixtures earlier this month.

This positive trend was only amplified internationally, with viewing figures increasing by more than 48 per cent for the first matchday back.

Citing figures from Nielsen Sports, Africa was the most prominent region in this regard with a rise of over 73 per cent. South Africa in particular saw a 210 per cent increase in viewers. India has also increased its consumption of the league by 73 per cent thanks to it being freely available to stream on Facebook.

Europe saw viewer growth of over 56 per cent, with countries such as Belgium (over 130%) and Denmark (over 46%) tuning in significantly more than previously.

LaLiga president Javier Tebas said: “At Liga we feel privileged to be able to take to the field again and we’re very happy to have the opportunity to offer live sports entertainment at a time when there are few events like this around the world. We hope that other competitions in other regions will also start soon, because it’s important for the fans and the industry.”

LaLiga’s director of business, marketing and international development, Oscar Mayo said: “We’re very pleased with the exponential growth in the figures for LaLiga’s international audience. We knew that fans around the world were keen to enjoy the excitement and entertainment we offer. Achieving a rise of almost 50 per cent in our international audience is a reflection of the hard work put in by our international broadcasters, the clubs and the competition itself over these last few months.” https://www.digitaltveurope.com

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