By Jonathan Easton
Viu has ranked as the leading streaming service in Southeast Asia.
According to new research from Media Partners Asia subsidiary AMPD Research, Viu now has 14 million monthly active users in the region, almost two million more than second place Line TV and four million more than Netflix in third.
Despite having the most users, Viu is only second in terms of streaming minutes with 13 billion in Q1. The SVOD is dwarfed by Netflix in this respect, with the US streamer charting more than 25 billion minutes streamed in Q1.
Line meanwhile had less than 5 billion minutes streamed while Vidio was in third with 7 billion minutes streamed. The Indonesian Vidio saw just shy of 6 billion monthly active users in Q1.
The main caveat of this research is that it does not include YouTube, which is by far the most viewed video platform. In Indonesia, for example, the average user spends 347 minutes per week watching YouTube, compared to 237 minutes on Viu and 192 minutes on Netflix.
Managing director of PCCW Media Group, Janice Lee said: “From the beginning, our focus has been to build the leading OTT streaming platform for today’s viewers with a sustainable and robust business model. With our dual revenue stream for monetisation and our local offerings that are highly relevant in each country of operations, we have been the service of choice for our viewers across many markets.
“Our investments in content span the top pan-regional content, such as Parasite and A World of Married Couple to celebrated Viu Original productions including Asian adaptations of international formats such as Pretty Little Liars, My Bubble Tea and The Bridge. In addition to serving viewers with great content, we have built traction by offering high quality localization in languages and user experience in our markets. All this has helped us serve our users better and thereby achieve these rankings from AMPD Research.”