By Jonathan Easton
Britbox, the joint venture SVOD from ITV and the BBC, has launched on BT TV set-top boxes, the companies have announced.
The streamer, which offers homegrown shows including Downton Abbey, Broadchurch, Gavin & Stacey, Classic Doctor Who, Only Fools and Horses, and Love Island, launched in November 2019 though has not yet revealed subscriber numbers. The company said it planned to be on 20 million UK TV screens in the spring and this deal will surely help to achieve that goal with BT having a total of 1.83 million subscribers as of Q1 2020.
BT TV customers will be able to access the app with their current log-in details or sign up online. The operator said that it plans to offer integrated billing for the service on BT TV later this year.
Group director ITV SVOD and chief creative and brand officer at BritBox Reemah Sakaan said: “BT TV is a fantastic partner, and we are excited that even more people will be able to enjoy the biggest box of British box-sets here on BritBox!”
Content director at BT Siena Pakington said: “With the addition of the BritBox app, we’re continuing to offer BT TV customers access to the widest choice of the very best TV shows and films available. We plan to evolve what we offer with our BritBox partnership over time, and when combined with the wider content BT TV customers have access to – it really does make BT TV the number one service for those wanting the best TV experience.” https://www.digitaltveurope.com