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MAGGI To Launch Unique Cooking Website In Central, West Africa

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By Josephine Akaerr

The COVID-19 pandemic is affecting consumers behavior and as such, they are increasingly looking online for cooking ideas, recipes and tips to live a healthy life.

In response to this demand, Nestlé, present in more than 187 countries with more than 2000 brands, is launching a dedicated African Cuisine Website, the first of its kind in Central and West Africa, which will provide over 40 African Recipe cuisines served along nutrition information to help consumers adopt a healthier diet.

The website was built in collaboration with top African chefs, expert nutritionists, and local food influencers, giving helpful tips on balanced dishes to adopt healthier diets.

Along with the launch of its website, Nestlé brand MAGGI launches, on June 8, 2020, Season 2 of Yelo Pèppè, its popular online nutrition education drama series showing on YouTube.

Following the great success of Season 1 of Yelo Pèppè, which reached more than 20.3 million views online, people now have the unique opportunity to join an online discussion with stars of the show about what to expect from Season 2; and to meet with ‘Nutrition, Health and Wellness’ experts from Nestlé who will connect virtually to unpack important information on Africa’s first ever cooking platform created to boost healthier living across the continent and to make Africa’s most delicious recipes available globally.

The website is launching online Wednesday,  June 3, 2020 at 2pm GMT to enable journalists across sub-Saharan Africa participate and ask questions.

Duration for the launch 45 minutes and interaction will be in English Language.          

Journalists only need a laptop or phone with internet access to join the online press conference and Nestle is assuring the streaming will not consume a lot of data.

Interested parties are invited to register via this link to receive log in details and accreditation for their attendance: https://apo-opa.com/opcen/

Speakers’ list  include but are not limited to:

Business Executive Officer for the Culinary Business of Nestlé Central and West Africa Ltd, Dominique Allier who oversees the MAGGI Brand business across 25 countries within Central and West Africa, Health and Wellness Regional Manager, Nestlé Central and West Africa, Akua Kwakwa,  Ghanaian Journalist and Communications Professional, Anita Erskine  who is also Actress in Nestlé’s Pan African series, Yelo Péppe and Actress and Versatile Performer Ade Laoye.

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