By DTVE Reporter
Telia-owned TV4 Media has followed up last week’s acquisition of UEFA Champions League rights from next year by extending its current rights to top-tier Spanish football.
The Swedish broadcaster has acquired LaLiga rights until the end of the 2025-26 season in both Sweden and Finland.
In addition to club football from Italy’s Serie A and LaLiga, TV4 and the group’s pay TV arm C More also show the men’s World Cup and European Championships, UEFA Nations League, and qualifiers and national team friendlies for both men and women.
In addition, TV4 and C More own the rights to the Swedish Cup for men and women as well as the US
soccer league, MLS.
Starting in the autumn of 2021, TV4 and C More will broadcast the UEFA Champions League.
“Following the acquisition of the UEFA Champions League, LaLiga is another very important element in our strong offering of world class football,” said CEO of TV4 Media, Casten Almqvist.
“The interest in LaLiga has been growing substantially this season and that’s no surprise when you look at the teams and the players. Spanish teams have won the UEFA Champions League five out of the last six seasons. Swedish star Alexander Isak’s breakthrough in Real Sociedad plays a big part as well. I´m sure his performance will make the interest among our users in Sweden increase even further.” https://www.digitaltveurope.com