By Ifeoma Asika
Fresh Del Monte Produce in the Middle East and North Africa (MENA) has announced the launch of its state-of-the-art e-commerce store(www.myfreshdelmonte.com), which was launched on April 19, 2020 in the UAE and to be rolled out to other countries soon.
The new store will allow consumers gain easier than ever access to the wide variety of Del Monte’s fresh, healthy products; with same-day delivery available for orders placed before 12:00 noon.
“In line with its strategy to cater to consumers’ needs, Fresh Del Monte is striving to further grow and provide services that reflect both changes in technology and customer behaviour, commented Fresh Del Monte’s Regional Marketing Manager for the Middle East and North African region, Racha El Aawar. “Today, more than ever, our customers and consumers are turning to ecommerce to satisfy their needs. We want them to know we value their loyalty, and offering them the tools and resources they need is our top priority.”
The store allows Fresh Del Monte to be directly in touch with consumers, as it strives to provide them with convenient yet healthy choices and a wide variety of high-quality fresh snacks and meals that meet the highest global standards of food safety, owing to good hygiene practices adopted across all of its facilities.
“The recipes on the site are designed to maximize our wide range of products and keep our consumers informed about the brands’ ethos, offers and product range and allow them to interact with Del Monte on a digital platform,” El Aawar continued.
Food and beverage is the fastest-growing segment of the ecommerce industry and more and more manufacturers strive to introduce innovations and information to consumers in their ongoing quest for healthy, nutritious and safe food, as they expect that the foods they purchase and consume are safe and of high quality.
The online is set to become a valuable resource for Del Monte Fresh’s savvy consumers, looking to get served at a glance, without the hassle of commuting to and from their local shops.