By Cyber Era Reporter
Africa’s first ever Union Cycliste Internationale (UCI) World Tour team, NTT Pro Cycling is initiating a campaign ‘Be Moved’, a call to action to open peoples’ hearts to the humanity around us, as the world is currently gripped with the unprecedented impact of the coronavirus(COVID-19) pandemic.
‘Be Moved’ comes about after a range of extensive team-wide discussions as to what the current global crisis means, not only to our cycling team but extended into our personal lives and communities across the world. This concept was created together with our partners at the T+W Content Creation Agency, world leaders in the art of storytelling.
The Coronavirus has restricted movement dramatically and it is in this context that the greater purpose of our team and our partnership with the Qhubeka Charity is highlighted. Qhubeka means “to move forward” and their quest to distribute bicycles to communities in need across the African continent is even more relevant to mobilise healthcare workers and those in need of transport at this time.
Since the escalation of global measures to contain the virus has seen team members confined to their homes, our team has been hard at work ensuring that we are better connected. This includes regular engagements with our partners to share knowledge and expertise across a variety of contexts.
The team’s three pillars of focus being family, purpose and opportunity is portrayed in ‘Be Moved’. It is not merely a hashtag, but reflects on what our true meaning and purpose is in this changing world.
According to Team Principal of NTT Pro Cycling, Douglas Ryder: “Be Moved speaks to the essence of what this team is about. At NTT Pro Cycling and with our partners we move to move others, we race to win and to mobilise people in Africa. This is our purpose, it inspires us and gets us up in the morning and is what moves us forward each day. It unites us, makes our hearts beat to a different pulse as can be heard in the riders and staff who contributed to the voiceover in this video. We may be physically alone but this connects us. Be Moved. “
CEO at T+W Gareth Whittaker “The team impact that this has on the lives of thousands of kids across the African continent moves me. I love that whilst we’re all sitting at home, we are still able to be moved. Working with Doug and his team to help tell the story of NTT Pro Cycling is a great privilege. This short story, does a goose bumps job of telling that story, virtual hugs to all.”
