The Unprecedented Covid-19 Situation And Its Impact On TV Advertising


By Cyber Era Reporter

At a time when regional audiences are staying home more than ever before to support lockdown and self-isolation drives, the region’s leading broadcasters, the MBC Group, have reported a significant surge in their overall performance, as well as their individual channels.

Insightful data findings from MBC Group indicate that behavioral changes have resulted in greater consumption of premium television content and entertainment which are being shared to enable advertisers reinforce and adapt their TV media investments and plans, while encouraging them to uplift their TV advertising initiatives in order to remain top-of-mind and to boost performance as well.

Arabian Media Services International (AMSI) is a part of Choueiri Group and operates as the Exclusive Media Representative for MBC Group.

The MBC Group has indisputably established itself as the premier provider of TV entertainment content to the Arab World.

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