Disney Goes International With Disney+

By Jonathan Easton

Disney has announced the international launch of its new streaming platform Disney+ in four countries.

The service will launch in Canada and the Netherlands in tandem with the US launch on November 12. That will be followed by a launch in Australia and New Zealand on November 19.

Pricing will be competitively placed at €6.99(US$7.77)per month or €69.99 per year(US$77.67) in the Netherlands, while the service will cost CAD$8.99 per month or CAD$89.99 (US$67.73)per year in Canada. It will be priced at AUD$8.99 per month or $89.99(US$60.96) per year and NZD$9.99 per month or $99.99 per year (US$64.22), respectively in Australia and New Zealand respectively.

Users will be able to subscribe to Disney+ directly or via in-app purchase on Apple TVs and iOS, Google’s mobile Android and Android TV devices, Microsoft’s Xbox One, Sony TVs and PlayStation 4, and Roku streaming players.

The announcement follows Disney’s quarterly earnings call, and confirms CEO Bob Iger’s statement that international rollout for Disney+ would come very quickly. “We will launch in international markets very quickly,” the CEO said. “I think two actually are going to launch when we launch Disney+ around the same time. And then over the next two to three years, we’re going to roll out a number of other markets.”

Disney+’s launch in The Netherlands also confirms a previous report from The Information that the company is using the country as a test market. The report claimed that Disney views the country favourably due to its high broadband penetration and the success of SVOD services in the country. During its quarterly earnings call, Iger also confirmed a US$12.99 bundle of its three streaming services – Disney+, ESPN+ and Hulu.-DTVE               

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